Fu Yuelin, Zhang Weihua, Wang Ranran, Zheng Jiaqiang
College of Economics and Management, Shanghai Ocean University, Shanghai 201306, China.
Foods. 2024 Aug 20;13(16):2598. doi: 10.3390/foods13162598.
Enhancing residents' purchasing intention of prepared dishes is crucial for the sustainable development of the prepared dishes industry. Understanding how residents' cognition influences their continuous purchasing intention can provide valuable insight for developing and refining company strategies, thereby reducing industry development obstacles. Based on the theory of distributed cognition, this study utilizes questionnaire data from urban residents in Beijing and Shanghai, and employs Structural Equation Modeling to explore the influence of cognition on the continuous purchasing intention of Chinese urban residents towards prepared dishes. The study results reveal that: (1) Individual power and geographical power have a significant positive effect on residents' continuous purchasing intention for prepared dishes, while cultural power does not have a significant effect. (2) Risk perception partially mediates the effect of individual power and geographical power on continuous purchasing intention and fully mediates the effect of cultural power on continuous purchasing intention. Recommendations include: (1) The government should enhance standardization and supervision to create a favorable consumption environment; (2) Enterprises should provide more objective and transparent information to improve residents' knowledge of prepared dishes and establish a good reputation.
提高居民对预制菜的购买意愿对预制菜行业的可持续发展至关重要。了解居民认知如何影响其持续购买意愿可为制定和完善公司战略提供有价值的见解，从而减少行业发展障碍。基于分布式认知理论，本研究利用北京和上海城市居民的问卷调查数据，采用结构方程模型探讨认知对中国城市居民预制菜持续购买意愿的影响。研究结果表明：（1）个体权力和地域权力对居民预制菜持续购买意愿有显著正向影响，而文化权力无显著影响。（2）风险感知部分中介个体权力和地域权力对持续购买意愿的影响，完全中介文化权力对持续购买意愿的影响。建议包括：（1）政府应加强标准化和监管，营造良好消费环境；（2）企业应提供更客观透明的信息，提高居民对预制菜的认知并树立良好声誉。
