Austin Erica Weintraub, O'Donnell Nicole, Rose Pamela, Edwards Zena, Sheftel Anya, Domgaard Shawn, Mu Di, Bolls Paul, Austin Bruce W, Sutherland Andrew D
Edward R. Murrow College of Communication, Washington State University, Pullman, WA 99164, USA.
Extension Youth and Families, Washington State University, Vancouver, WA 98686, USA.
Vaccines (Basel). 2024 Aug 1;12(8):869. doi: 10.3390/vaccines12080869.
This article presents an Integrative Model of Sustainable Health Decision-Making and a toolkit to equip U.S. Extension professionals with knowledge and skills to engage in adult immunization education. The objective was to reduce mistrust and increase willingness and confidence toward delivering vaccination education. The model was developed through an explanatory parallel mixed methods design. Data collection included a needs assessment survey, interviews, workshops, and Neuromarketing message testing. The resulting toolkit was pilot tested before final delivery. Four key needs were identified: tailoring trainings based on Extension roles, prioritizing preserving community trust and professional credibility, establishing connections with medical experts, and strengthening Science Media Literacy skills to counter misinformation and communicate emerging science. Correlations among constructs supported an integrated model focused on a professional development core of Science Media Literacy, Motivational Interviewing, and Neuromarketing Science that strengthens communication relationships between priority populations and trusted partners. The model and work described in this article can serve as a general framework for engaging key influencers in communities in communication education intended to promote sustainable well-being, such as increasing vaccine uptake.
本文介绍了一个可持续健康决策的综合模型以及一个工具包，以使美国推广专业人员具备开展成人免疫教育的知识和技能。其目标是减少不信任，并提高开展疫苗接种教育的意愿和信心。该模型是通过解释性平行混合方法设计开发的。数据收集包括需求评估调查、访谈、研讨会和神经营销信息测试。最终交付前，对生成的工具包进行了试点测试。确定了四个关键需求：根据推广角色量身定制培训、优先维护社区信任和专业信誉、与医学专家建立联系，以及加强科学媒体素养技能以应对错误信息并传播新兴科学。各构念之间的相关性支持了一个综合模型，该模型聚焦于科学媒体素养、动机性访谈和神经营销科学的专业发展核心，以加强重点人群与可信赖伙伴之间的沟通关系。本文所述的模型和工作可作为一个通用框架，用于让社区中的关键影响者参与旨在促进可持续福祉（如提高疫苗接种率）的沟通教育。
