School of Nursing, The University of British Columbia, Vancouver, British Columbia, Canada.
Department of Nursing, The University of Melbourne, Melbourne, Victoria, Australia.
Am J Mens Health. 2024 Sep-Oct;18(5):15579883241277047. doi: 10.1177/15579883241277047.
Although the social determinants of health have guided equity work with the tailoring of men's health promotion programs, the role of, and potential for, the commercial determinants of health in those interventions is rarely addressed and poorly understood. While four commercial products, tobacco, alcohol, ultra-processed food, and fossil fuels, account for more than a third of global deaths, there is a need to recognize that consumer goods industries can make both positive and negative contributions to health. This article begins much-needed discussions about what we might learn from, and strategically tap in the commercial sector to seed, scale, and sustain men's health promotion programs. Three case studies, online sports betting, beer and the rise of the nonny, and athleisurewear, are discussed. Connections between online sports betting and masculinities explain young men's disproportionate involvement and gambling addictions with recommendations to legislate an end to gambling advertisements and de-incentivize industry profiteering through penalties and higher taxes. Regarding beer and the rise of the nonny, brewers have innovated with non-alcoholic beer based on shifting consumption patterns and masculinities in their core market-men. The nonny reminds health promoters to know their end-user's values and behaviors to bolster program acceptability. Detailing Under Armour and Lululemon, two highly gendered but diversifying athleisurewear brands, the complexities of, and potential for, leveraging public health and industry collaborations are underscored. Taken together, the article findings suggest men's health promoters should rigorously explore tapping key commercial entities and tax revenues to advance the health of men and their communities.
尽管健康的社会决定因素指导了针对男性健康促进计划的公平性工作，但商业决定因素在这些干预措施中的作用和潜力很少得到关注和理解。虽然烟草、酒精、超加工食品和化石燃料这四种商业产品导致了全球三分之一以上的死亡，但我们需要认识到，消费品行业既可以对健康产生积极影响，也可以产生消极影响。本文首先讨论了从商业部门中可以学到什么，并探讨了如何利用商业部门来启动、扩大和维持男性健康促进计划，这是一个急需讨论的话题。本文讨论了三个案例研究，即在线博彩、啤酒和无酒精饮料的兴起以及运动休闲服装。在线博彩与男性气质之间的联系解释了为什么年轻人过度参与和沉迷于赌博，并建议通过立法禁止赌博广告和通过罚款和提高税收来抑制行业利润。关于啤酒和无酒精饮料的兴起，啤酒商根据核心市场——男性——的消费模式和男性气质进行了创新，推出了无酒精啤酒。无酒精饮料提醒健康促进者要了解最终用户的价值观和行为，以提高项目的可接受性。本文详细介绍了 Under Armour 和 Lululemon 这两个高度性别化但正在多元化的运动休闲服装品牌，强调了利用公共卫生和行业合作的复杂性和潜力。综上所述，本文的研究结果表明，男性健康促进者应该严格探索利用关键商业实体和税收来促进男性及其社区的健康。
