Bakator Mihalj, Ćoćkalo Dragan, Makitan Vesna, Stanisavljev Sanja, Nikolić Milan
University of Novi Sad, Technical Faculty "Mihajlo Pupin", Đure Đakovića bb, 23000, Zrenjanin, Republic of Serbia.
Heliyon. 2024 Aug 23;10(17):e36543. doi: 10.1016/j.heliyon.2024.e36543. eCollection 2024 Sep 15.
In today's environment, the connections between Marketing 5.0, Industry 5.0, and Society 5.0 are gaining increasing attention. Governments and businesses are eager to explore how they can boost both economic competitiveness and societal well-being through strategic initiatives. It is important to ensure that technology adoption, ethical governance, and human capital development all align and are in-sync. This review dives into this challenge, aiming to create a theoretical model that provides significant insight on how Marketing 5.0 influences Society 5.0 through Industry 5.0. By analyzing a broad range of literature, the aim was to offer practical suggestions and guidelines for enhancing competitiveness and societal welfare. 48 studies were analyzed studies to discuss the complexities of the relationships between these three domains. The findings suggest actionable steps and strategies for both businesses and policymakers. Finally, the paper serves as a foundation for future research in this area, exploring the synergy between Marketing 5.0, Industry 5.0, and Society 5.0.
在当今环境下，营销5.0、工业5.0和社会5.0之间的联系日益受到关注。政府和企业急于探索如何通过战略举措提升经济竞争力和社会福祉。确保技术采用、道德治理和人力资本发展相互协调且同步至关重要。本综述深入探讨这一挑战，旨在创建一个理论模型，以深入了解营销5.0如何通过工业5.0影响社会5.0。通过分析广泛的文献，目的是为提高竞争力和社会福利提供实用的建议和指导方针。分析了48项研究以讨论这三个领域之间关系的复杂性。研究结果为企业和政策制定者提供了可采取的步骤和策略。最后，本文为该领域未来的研究奠定了基础，探索营销5.0、工业5.0和社会5.0之间的协同作用。
