Department of Pediatrics, University of Chieti G. D'Annunzio, Chieti, Italy.
UOC Rheumatology and Autoinflammatory Diseases, IRCCS Istituto Giannina Gaslini, Genoa, Italy.
Ital J Pediatr. 2024 Nov 25;50(1):251. doi: 10.1186/s13052-024-01822-7.
Social media has revolutionized the way healthcare professionals communicate with the public, particularly in Pediatrics. With over 5 billion users globally, platforms such as Facebook, Instagram, and TikTok have become increasingly popular even among caregivers in recent years. These channels offer unique opportunities to improve public health education, allowing pediatricians to reach a wide audience with evidence-based content.
However, the risks associated with misinformation pose significant challenges to health professionals and medical organizations. In response, new recommendations for the proper use of social media in pediatric health communication should be proposed, aiming to provide a network where pediatricians can collaborate, share evidence-based information, and develop effective strategies for digital communication. With the growing use of artificial intelligence in healthcare and the rise of parental self-care practices, pediatricians must actively curate and share reliable information.
This could serve as a new hub for ensuring that accurate, high-quality evidence-based information is disseminated, balancing the benefits of digital health advancements with the ethical responsibility of safeguarding patient care. By prioritizing professionalism, ethical communication, and technological adaptation, the aim should be to foster a more informed and health-conscious community.
社交媒体彻底改变了医疗保健专业人员与公众交流的方式,在儿科领域尤其如此。目前全球有超过 50 亿用户,近年来,包括照顾者在内,越来越多的人开始使用 Facebook、Instagram 和 TikTok 等平台。这些渠道提供了独特的机会来改善公众健康教育,使儿科医生能够用基于证据的内容覆盖更广泛的受众。
然而,与错误信息相关的风险给医疗保健专业人员和医疗机构带来了重大挑战。为此,应提出儿科健康传播中使用社交媒体的适当建议,旨在提供一个儿科医生可以协作、分享基于证据的信息,并制定数字传播有效策略的网络。随着人工智能在医疗保健中的应用日益普及和父母自我保健实践的兴起,儿科医生必须积极筛选和分享可靠的信息。
这可以作为一个新的中心,确保准确、高质量的基于证据的信息得到传播,在平衡数字健康进步的益处与保护患者护理的道德责任的同时,为更知情和更注重健康的社区服务。通过优先考虑专业性、道德沟通和技术适应,目标应该是培养一个更有见识和更注重健康的社区。