Seifen Christopher, Pordzik Johannes, Ludwig Katharina, Bahr-Hamm Katharina, Buhr Christoph Raphael, Matthias Christoph, Gouveris Haralampos
Sleep Medicine Center & Department of Otolaryngology, Head and Neck Surgery, University Medical Center Mainz, Langenbeckstraße 1, 55131, Mainz, Germany.
Eur Arch Otorhinolaryngol. 2025 Jan 20. doi: 10.1007/s00405-025-09211-4.
Instagram ranks among the most used social media platforms worldwide. An increasing number of posts are dedicated to specific medical topics, such as sleep medicine. The educational content of these posts is largely unknown. Therefore, a structured content analysis of posts linked to the hashtag "obstructivesleepapnea" was conducted, as obstructive sleep apnea (OSA) represents the most common sleep-related breathing disorder.
The hashtag "obstructivesleepapnea" was entered into Instagram's search field. The first linked post was selected and then subdivided into visual content and text content for systematic analysis with a focus on educational information on OSA. Demographic factors of the post such as likes, hashtags and the posting account were also included in the analysis. The data collection was completed for N = 150 consecutive posts.
37.3% of the visual content and 32.7% of the text content addressed educational information on OSA. In both subgroups, the most frequently discussed aspects were OSA symptoms, comorbidities, and therapy (visual content: 50.0%, 39.3, and 41.1%, respectively; text content: 42.9%, 44.9%, and 24.9%, respectively). The most common (professional) background of the account, as self-stated by the holder, was dentists (29.5%). Additional sleep medicine content was posted by 34.3% of all accounts.
Instagram offers informative content about OSA and is therefore a potential source for patient education. However, the content available is often poorly organized and in most cases incomplete. Patients may have difficulty categorizing the information provided to benefit from it.
Instagram是全球使用最广泛的社交媒体平台之一。越来越多的帖子专注于特定的医学主题，如睡眠医学。这些帖子的教育内容在很大程度上尚不为人所知。因此，对与标签“阻塞性睡眠呼吸暂停”相关的帖子进行了结构化内容分析，因为阻塞性睡眠呼吸暂停（OSA）是最常见的与睡眠相关的呼吸障碍。
在Instagram的搜索栏中输入标签“阻塞性睡眠呼吸暂停”。选择第一个相关帖子，然后将其细分为视觉内容和文本内容进行系统分析，重点关注关于OSA的教育信息。帖子的人口统计学因素，如点赞数、标签和发布账户，也纳入了分析。连续收集了N = 150个帖子的数据。
37.3%的视觉内容和32.7%的文本内容涉及关于OSA的教育信息。在两个亚组中，讨论最频繁的方面是OSA症状、合并症和治疗（视觉内容分别为50.0%、39.3%和41.1%；文本内容分别为42.9%、44.9%和24.9%）。账户持有人自称最常见的（专业）背景是牙医（29.5%）。所有账户中有34.3%发布了额外的睡眠医学内容。
Instagram提供了关于OSA的信息性内容，因此是患者教育的潜在来源。然而，现有的内容往往组织不善，而且在大多数情况下不完整。患者可能难以对所提供的信息进行分类以从中受益。
