Shen Junxian, Wong Cora Un In, Zhang Hongfeng, Li Fanbo, Chen Jianhui
Faculty of Humanities and Social Sciences, Macao Polytechnic University, Macao 999078, China.
School of Social Sciences, Tsinghua University, Beijing 100190, China.
Behav Sci (Basel). 2024 Dec 24;15(1):2. doi: 10.3390/bs15010002.
The existing literature on environmentally responsible behavior in tourists focuses primarily on the factors that influence this behavior, such as tourists' attitudes and negative feelings. However, the intrinsic benefits of conservation for individual and societal well-being are often overlooked. Under the theoretical lens of self-expansion theory, this study examined the influence of Chinese tourists' tourism autobiographical memory on their environmentally responsible behavior using a questionnaire survey (N = 434) with partial least squares structural equation modeling. The result attested that tourists' self-expansion and psychological richness serially mediate the association between their tourism autobiographical memory and environmentally responsible behavior as a tourist. In addition, the implicit theories of personality moderate the prediction of tourist autobiographical memory on self-expansion. The results provide an additional explanation for environmentally responsible behavior in tourists, with practical implications for marketers and operators in the industry.
现有的关于游客环境责任行为的文献主要关注影响这种行为的因素，如游客的态度和负面情绪。然而，保护对于个人和社会福祉的内在益处常常被忽视。在自我扩展理论的理论视角下，本研究采用问卷调查法（N = 434）和偏最小二乘结构方程模型，考察了中国游客的旅游自传体记忆对其环境责任行为的影响。结果证明，游客的自我扩展和心理丰富性依次在其旅游自传体记忆与作为游客的环境责任行为之间起中介作用。此外，人格的内隐理论调节了旅游自传体记忆对自我扩展的预测作用。研究结果为游客的环境责任行为提供了额外的解释，对该行业的营销人员和经营者具有实际意义。
