Mustapa Muhammad Adzran Che, Kallas Zein
Centre for Agrofood Economics and Development-UPC-IRTA (CREDA) Universitat Politècnica de Catalunya (UPC) Castelldefels 08860 Spain.
Glob Chall. 2025 Jan 27;9(3):2400154. doi: 10.1002/gch2.202400154. eCollection 2025 Mar.
Due to their perceived benefits for health, the environment, the economy, and sustainability, in recent years there has been a growing interest on the part of researchers and policymakers in short-food supply chains (SFSCs). However, a systematic review of the literature on this topic remains lacking. To address this gap, the study conducts a meta-analysis to examine consumer willingness to pay (WTP) for SFSC products, taking into account various sociodemographic factors and sustainability attributes. On average, consumers are willing to pay a 34.5% premium for SFSC products. Key factors influencing WTP include gender, education, study year, age, region, product category, and sustainability attributes. Women exhibit higher WTP, and individuals with higher education levels also demonstrate increased WTP. Notably, WTP for SFSC products is lower before 2014, while younger consumers exhibit higher WTP overall. Consumers in Western Europe present higher WTP estimates compared to those in North America and other regions. In terms of sustainability attributes, organic products receive the highest WTP, with food categories such as meat, poultry, dairy products, and honey showing the highest estimates. These findings offer valuable insights for SFSC producers, marketers, and policymakers, guiding effective strategies to promote SFSC products within sustainable agri-food systems.
由于其在健康、环境、经济和可持续性方面的显著益处，近年来，研究人员和政策制定者对短食品供应链（SFSCs）的兴趣与日俱增。然而，目前仍缺乏对该主题文献的系统综述。为填补这一空白，本研究进行了一项荟萃分析，以考察消费者对短食品供应链产品的支付意愿（WTP），同时考虑各种社会人口因素和可持续性属性。平均而言，消费者愿意为短食品供应链产品支付高出34.5%的价格。影响支付意愿的关键因素包括性别、教育程度、学年、年龄、地区、产品类别和可持续性属性。女性表现出更高的支付意愿，受教育程度较高的个体也表现出更高的支付意愿。值得注意的是，2014年之前，消费者对短食品供应链产品的支付意愿较低，而年轻消费者总体上表现出更高的支付意愿。与北美和其他地区相比，西欧消费者的支付意愿估计更高。在可持续性属性方面，有机产品获得的支付意愿最高，肉类、家禽、乳制品和蜂蜜等食品类别显示出最高的估计值。这些发现为短食品供应链的生产商、营销商和政策制定者提供了宝贵的见解，有助于指导在可持续农业食品系统中推广短食品供应链产品的有效策略。
