The effect of reward and punishment on the extinction of attentional capture elicited by value-related stimuli.

Particular features of the stimuli that predict significant outcomes tend to capture our attention in a rather automatic and inflexible way. This form of attention has been described as a Pavlovian bias that mimics the phenomenon of sign-tracking described in animals, where reward-predictive cues become motivational magnets. In humans, Value-Modulated Attentional Capture (VMAC) refers to a phenomenon where distractors that signal high-value outcomes receive higher attentional priority. VMAC is particularly difficult to extinguish, showing a similar persistence often described in animal sign-tracking. In the present study, we evaluated to what extent VMAC would persist using a more specific extinction procedure than previous research, where instead of removing the possibility of obtaining rewards, the different discriminant stimuli that signal reward equate its value. Furthermore, we manipulated between experiments whether the high-value distractor predicted high-reward and high-punishment contingent to response accuracy (mimicking previous research; Experiment 1) or only high-reward (Experiment 2), and also explored the association of VMAC and its persistence with measures of emotional impulsivity employed in past research. Our results show that when both rewards and punishments are possible, VMAC does not extinguish after an extensive extinction stage, nor is it associated with measures of emotional impulsivity. When punishments were removed, we showed that VMAC gradually extinguished both in response times and accuracy and that the persistence of VMAC was significantly associated with positive urgency. We discussed these results on the potential of punishments to qualitatively alter learning and response strategies employed by participants.