Bogueva Diana, Marinova Dora
Curtin University Sustainability Policy (CUSP) Institute, Curtin University, Perth, WA 6845, Australia.
Foods. 2025 Apr 26;14(9):1526. doi: 10.3390/foods14091526.
Australia, which has one of the world's highest per capita meat consumption rates, is hesitant toward adopting alternative proteins. This study examines consumer perceptions of protein alternatives and their perceived safety, nutritional value, health risks, cost and willingness to incorporate them into their diets. Using a mixed-methods approach, a survey of 520 Australians aged 18 to 64 revealed that while alternative proteins are viewed as occasional dietary options, younger consumers-despite their tendency to favour traditional food choices-show interest in plant-based milk and algae-based products. However, across all generations, interest in regular consumption of plant-based meats, insects and cultured meat remains low. These findings highlight evolving attitudes, challenges to market growth, and the importance of fostering greater consumer trust to encourage wider adoption of alternative proteins. Addressing generational differences in adoption and resistance will be essential for expanding market penetration.
澳大利亚是世界上人均肉类消费率最高的国家之一，对采用替代蛋白质持犹豫态度。本研究调查了消费者对蛋白质替代品的看法，以及他们对其安全性、营养价值、健康风险、成本的认知，还有将它们纳入饮食的意愿。采用混合方法，对520名年龄在18至64岁之间的澳大利亚人进行的一项调查显示，虽然替代蛋白质被视为偶尔的饮食选择，但年轻消费者——尽管他们倾向于选择传统食物——对植物性牛奶和藻类产品表现出兴趣。然而，在所有年龄段中，经常食用植物性肉类、昆虫和养殖肉类的兴趣仍然较低。这些发现凸显了态度的演变、市场增长面临的挑战，以及培养消费者更大信任以鼓励更广泛采用替代蛋白质的重要性。解决不同年龄段在采用和抵制方面的差异对于扩大市场渗透率至关重要。
