Advancing the conversation: 30 years of scholarship in managed care pharmacy.

This article commemorates the 30th anniversary of the (), reflecting on its evolution to a central voice in managed care pharmacy. Launched in 1995, has chronicled the profession's growth while shaping the national conversation around value, access, and outcomes. The journal's early content addressed educational gaps and shared practical insights from the field, developing over time to feature rigorous health economics and outcomes research studies. and its authors played a pivotal role in elevating real-world evidence, as well as guiding stakeholders through transformative policy shifts like Medicare Part D and the Inflation Reduction Act. Over the years, has delved into complex topics such as management of high-cost drugs, value assessment, equity, and access. Acknowledging its most influential contributors and publications, this article illustrates how has remained a dynamic forum for scholarly dialogue. With an enduring legacy of connecting researchers, practitioners, and policymakers, remains poised to guide managed care pharmacy through future challenges in pursuit of improved patient health through evidence-based decision-making.