Li Yuan, Liu Mingyang
School of Journalism and Communication, Shandong University, Jinan, China.
Front Psychol. 2025 Jul 4;16:1556030. doi: 10.3389/fpsyg.2025.1556030. eCollection 2025.
This study examined the influencing factors of government social media's public opinion response framework from the perspective of public opinion ecological governance, and provides an optimization strategy for its response. According to a qualitative comparative analysis (fsQCA) of 21 public opinion incidents, it was found that government social media tended to employ a context-responsibility framework when faced with the combined paths of high netizen attention and strong negative sentiment, as well as high media participation and elevated levels of government intervention. In contrast, a subject-emotional framework is preferred in scenarios with weak negative sentiment and incomplete initial media reporting, or when high media participation coincides with highly sensitive event types. According to these findings, issues of attribution inertia and post-event empathy in government social media responses were identified and the application of public opinion ecosystem governance principles were advocated to enhance dynamic balance, openness, and foresight, thereby optimizing capabilities in public opinion regulation, deep communication, and proactive "preventive care."
本研究从舆情生态治理视角审视了政府社交媒体舆情回应框架的影响因素，并为其回应提供了优化策略。通过对21起舆情事件的定性比较分析（模糊集定性比较分析）发现，政府社交媒体在面对网民关注度高、负面情绪强烈，以及媒体参与度高和政府干预程度高的组合路径时，倾向于采用情境-责任框架。相比之下，在负面情绪较弱、初始媒体报道不完整的情况下，或者当媒体参与度高与事件类型高度敏感同时出现时，更倾向于采用主体-情感框架。根据这些发现，识别出政府社交媒体回应中的归因惯性和事后同理心问题，并倡导应用舆情生态系统治理原则来增强动态平衡、开放性和前瞻性，从而优化舆情监管、深度沟通和主动“预防护理”能力。
