The aesthetics of colour.

A paired comparison experiment is described in which preferences for Munsell colour patches were elicited from 54 subjects. Value, chroma, and hue preferences were examined separately, Individuals differed in their preferences for value and chroma, and also for hue. There were also sex differences in preference. Overall the majority of subjects showed a preference for blue hues and dislike for yellow hues, thus demonstrating a continuity between animal and human colour aesthetics.