Putnam G L, Yanagisako K L
Cancer Detect Prev. 1982;5(3):349-56.
A 16-page 4-color comic book was developed as part of a multimedia public education campaign designed to improve skin cancer knowledge and prevention/detection behavior. A concentrated comic book distribution to each of 8,000 households in a predominantly Caucasian area was preceded and followed by personal interviews with 300 residents randomly selected from this area. In households reading the comic book (N-122), respondents reported the following changes as a direct result of readership--avoidance of sun exposure between 10 am and 2 pm (44.3%), use of sunscreens with SPF 8 and over (38.5%), skin self-examination (34.4%), and use of protective clothing (29.5%). To a lesser extent nonreaders also showed positive increases, suggesting exposure to other educational efforts of the skin cancer campaign. Over 90% of the readers felt that the comic book was easy to read, easy to understand, and interesting. The comic book appealed less to males and to those above the age of 50 years.
一本16页的四色漫画书是一项多媒体公共教育活动的一部分，该活动旨在提高皮肤癌知识以及预防/检测行为。在一个以白种人为主的地区，向8000户家庭每户集中发放漫画书之前和之后，对从该地区随机抽取的300名居民进行了个人访谈。在阅读漫画书的家庭（N = 122）中，受访者报告称，作为阅读的直接结果，有以下变化——上午10点至下午2点避免阳光照射（44.3%）、使用防晒系数为8及以上的防晒霜（38.5%）、皮肤自我检查（34.4%）以及使用防护服（29.5%）。在较小程度上，未阅读者也有积极的增长，这表明他们接触到了皮肤癌防治活动的其他教育努力。超过90%的读者认为漫画书易于阅读、易于理解且有趣。漫画书对男性以及50岁以上的人吸引力较小。
