On the nature of embarrassability: shyness, social evaluation, and social skill.

In this study, the correlates of embarrassability, or chronic susceptibility to embarrassment, were examined. Competing theoretical models suggest either that embarrassable people should be especially concerned about others' evaluations of them or that they should lack social skills. Further, shyness and embarrassment are typically considered to be closely related states. To test these propositions, 310 participants provided extensive self-reports of social skill, fear of negative evaluation, self-esteem, self-consciousness, and negative affectivity. Regression and factor analyses indicated that, compared to those of low embarrassability, highly embarrassable people are particularly concerned with the normative appropriateness of behavior and are more motivated to avoid rejection from others. In contrast, shyness was best predicted by low social self-confidence and low social skill. The data best support a social-evaluation model of embarrassment and argue that embarrassability is linked to the appropriateness of social behavior, and shyness to its effectiveness.