Comparing color-word and picture-word Stroop-like effects: a test of the Glaser and Glaser (1989) model.

Glaser and Glaser (1989) assume that the processing of colors and pictures is highly similar in that, compared to words, both kinds of stimulis have privileged access to semantic information. This assumption was tested in the present research. In Experiment 1, the season corresponding to the color or to the word of color-word Stroop stimuli had to be named (e.g., green for spring). In Experiment 2, subjects had to name the season corresponding to the picture or the word of a picture-word stimulus (e.g., flower for spring). According to Glaser and Glaser (1989), privileged semantic processing of colors and pictures should be evidenced by a larger interfering power of color and picture distractors than of word distractors. However, the asymmetric pattern of interference was observed only with picture-word stimuli (Experiment 2), but not with color-word stimuli (Experiment 1), suggesting that, unlike pictures, colors do not have privileged access to semantic information. It was also found that word distractors interfered with the semantic processing of pictures, a result that is incompatible with the dominance rule postulated by Glaser and Glaser (1989). From these results, an adapted version of the Glaser and Glaser model is proposed: colors are assumed to have privileged access to a separate color-processing system and the pattern of interference depends upon the relative activation strength of the response alternatives activated by the target and the distractor.