The American Cancer Society starts a campaign.

Dr. Goldstein has summed it up for the Hawaii Medical Association: "Because of the decrease in the ozone layer and the marked increase of melanomas and skin cancers, as well as sun-related cataracts and other environmental problems, we are very pleased that the American Cancer Society has decided to choose skin cancers/melanomas to alert our population to the dangers of excessive UV exposures." The volunteers of the American Cancer Society hope that idea is developed and molded into something big enough to significantly reduce the incidence of skin cancer in Hawaii.