Plank R E, Minton A P, Reid D A
Department of Marketing, Western Michigan University, Kalamazoo 49008, USA.
Psychol Rep. 1996 Dec;79(3 Pt 2):1219-26. doi: 10.2466/pr0.1996.79.3f.1219.
This paper concerns the development of a short measure of perceived empathy. Developed in the context of research on sales performance, the scale provided indicators for perceived empathy as both a cognitive as well as an affective construct. While not being able to differentiate cleanly between affective and cognitive empathy, the resulting single-factor scale demonstrates good internal consistency and validity, being predictive of successful versus unsuccessful sales encounters.
本文关注的是一种感知同理心简短测量方法的开发。该量表是在销售绩效研究的背景下开发的，它为感知同理心提供了作为一种认知结构和情感结构的指标。虽然无法清晰地区分情感同理心和认知同理心，但由此产生的单因素量表显示出良好的内部一致性和效度，能够预测销售接触的成功与否。
