Griffin R J, Dunwoody S, Zabala F
Center for Mass Media Research, College of Communication, Marquette University, Milwaukee, Wisconsin 53201-1881, USA.
Risk Anal. 1998 Aug;18(4):367-75. doi: 10.1111/j.1539-6924.1998.tb00350.x.
In the spring of 1993, about 39% of Milwaukee-area residents suffered through a nationally publicized illness brought about by cryptosporidium, a parasite that had infested the metropolitan drinking water supply. Our study, based on a telephone survey of 610 local adult residents, indicates that worry about becoming ill in the future with cryptosporidiosis relates more strongly and consistently to public reliance on, and use of, media for cryptosporidium information than do a range of risk perception and experience variables. We propose that more studies should take an audience-centered approach to understanding risk communication.
1993年春，约39%的密尔沃基地区居民遭受了一场全国性报道的疾病折磨，病因是隐孢子虫，这种寄生虫感染了该大都市的饮用水供应。我们的研究基于对610名当地成年居民的电话调查，结果表明，与一系列风险认知和经历变量相比，未来患隐孢子虫病的担忧与公众对媒体提供的隐孢子虫信息的依赖程度和使用情况之间的关联更为强烈和一致。我们建议，更多研究应采用以受众为中心的方法来理解风险沟通。
