Chinese and American college students' body-image: perceived body shape and body affect.

This study examined the differences in the measures of perception of body shape and body affect among Chinese and American college male and female students. 289 Chinese students in China and 180 American students in the United States voluntarily completed the Body-image Questionnaire, comprised of four categories: (a) anthropometric data, (b) self-perception of body shape, (c) body affect, and (d) desired body shape. American students were significantly more likely than Chinese students to perceive their body shapes as being larger, but both Chinese and American students tended to perceive their body shapes accurately. For body affect, both Chinese and American female students who perceived themselves as thin had positive feelings about their bodies, while both groups of female students who perceived themselves as heavy had negative feelings about their bodies. American women were more likely than Chinese women to have negative feelings about their bodies. American students also placed high value on muscular firmness as part of their ideal female body shape, while Chinese students added plumpness as another component for judging ideal female body shape. Both Chinese and American men valued physical strength as a major component for body satisfaction.