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选择变革策略。

Choosing strategies for change.

作者信息

Kotter J P, Schlesinger L A

出版信息

Harv Bus Rev. 1979 Mar-Apr;57(2):106-14.

Abstract

Change, though traumatic, can be good for some people, but many others, especially in their daily employment, feel threatened by any alteration in the status quo. Organizations by their very nature must change, and increasingly rapidly--and managers must implement changes and overcome resistance to them. Here are four basic reasons people resist change, various ways of dealing with that resistance, and a guide to the kinds of approaches to use with different types of opposition.

摘要

变革虽然具有创伤性,但对一些人来说可能是有益的,然而其他许多人,尤其是在日常工作中,会因现状的任何改变而感到受到威胁。组织因其本质特性必须进行变革,而且变革的速度越来越快——管理者必须实施变革并克服对变革的抵制。以下是人们抵制变革的四个基本原因、应对这种抵制的各种方式,以及针对不同类型反对意见所适用的方法指南。

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