Elder Randy W, Shults Ruth A, Sleet David A, Nichols James L, Thompson Robert S, Rajab Warda
Division of Unintentional Injury Prevention, National Center for Injury Prevention and Control, Centers for Disease Control and Prevention, Atlanta, Georgia, USA.
Am J Prev Med. 2004 Jul;27(1):57-65. doi: 10.1016/j.amepre.2004.03.002.
A systematic review of the effectiveness of mass media campaigns for reducing alcohol-impaired driving (AID) and alcohol-related crashes was conducted for the Guide to Community Preventive Services (Community Guide). In eight studies that met quality criteria for inclusion in the review, the median decrease in alcohol-related crashes resulting from the campaigns was 13% (interquartile range: 6% to 14%). Economic analyses of campaign effects indicated that the societal benefits were greater than the costs. The mass media campaigns reviewed were generally carefully planned, well executed, attained adequate audience exposure, and were implemented in conjunction with other ongoing prevention activities, such as high visibility enforcement. According to Community Guide rules of evidence, there is strong evidence that, under these conditions, mass media campaigns are effective in reducing AID and alcohol-related crashes.
为《社区预防服务指南》开展了一项关于大众媒体宣传活动在减少酒后驾车（AID）及与酒精相关撞车事故方面有效性的系统评价。在八项符合纳入该评价质量标准的研究中，宣传活动导致的与酒精相关撞车事故的中位数降幅为13%（四分位距：6%至14%）。对宣传活动效果的经济分析表明，社会效益大于成本。所审查的大众媒体宣传活动通常经过精心策划、执行良好、获得了足够的受众曝光，并与其他正在进行的预防活动（如高可见度执法）相结合实施。根据《社区预防服务指南》的证据规则，有充分证据表明，在这些条件下，大众媒体宣传活动在减少酒后驾车及与酒精相关撞车事故方面是有效的。
