向边缘化群体营销：烟草行业对无家可归者和精神疾病患者的目标定位。
Marketing to the marginalised: tobacco industry targeting of the homeless and mentally ill.
作者信息
Apollonio D E, Malone R E
机构信息
University of California, San Francisco, CA 94143-0612, USA.
出版信息
Tob Control. 2005 Dec;14(6):409-15. doi: 10.1136/tc.2005.011890.
Abstract
OBJECTIVES
To describe the tobacco industry's relationships with and influence on homeless and mentally ill smokers and organisations providing services to them.
METHODS
Analysis of internal tobacco industry documents and journal articles.
RESULTS
The tobacco industry has marketed cigarettes to the homeless and seriously mentally ill, part of its "downscale" market, and has developed relationships with homeless shelters and advocacy groups, gaining positive media coverage and political support.
DISCUSSION
Tobacco control advocates and public health organisations should consider how to target programmes to homeless and seriously mentally ill individuals. Education of service providers about tobacco industry efforts to cultivate this market may help in reducing smoking in these populations.
摘要
目的
描述烟草行业与无家可归及患有精神疾病的吸烟者之间的关系及其对他们的影响，以及烟草行业与为这些人提供服务的组织之间的关系及其对这些组织的影响。
方法
分析烟草行业内部文件和期刊文章。
结果
烟草行业已将香烟推销给无家可归者和患有严重精神疾病的人，这是其“低端”市场的一部分，并且已与无家可归者收容所及倡导团体建立关系，获得了媒体的正面报道和政治支持。
讨论
烟草控制倡导者和公共卫生组织应考虑如何针对无家可归者和患有严重精神疾病的个体开展项目。向服务提供者宣传烟草行业开拓这一市场的举措，可能有助于减少这些人群中的吸烟行为。
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