Wakefield Melanie, Germain Daniella, Durkin Sarah, Henriksen Lisa
The Cancer Council Victoria, 1 Rathdowne Street, Carlton, Victoria 3053, Australia.
Health Educ Res. 2006 Jun;21(3):338-47. doi: 10.1093/her/cyl005. Epub 2006 May 15.
By creating a sense of familiarity with tobacco, cigarette advertising and bold packaging displays in stores where children often visit may help to pre-dispose them to smoking. A total of 605 ninth-grade students were randomly allocated to view a photograph of a typical convenience store point-of-sale which had been digitally manipulated to show either cigarette advertising and pack displays, pack displays only or no cigarettes. Students then completed a self-administered questionnaire. Compared with those who viewed the no cigarettes, students either in the display only condition or cigarette advertising condition perceived it would be easier to purchase tobacco from these stores. Those who saw the cigarette advertising perceived it would be less likely they would be asked for proof of age, and tended to think a greater number of stores would sell cigarettes to them, compared with respondents who saw no tobacco products. Respondents in the display only condition tended to recall displayed cigarette brands more often than respondents who saw no cigarettes. Cigarette advertising similarly influenced students, and tended to weaken students' resolve not to smoke in future. Retail tobacco advertising as well as cigarette pack displays may have adverse influences on youth, suggesting that tighter tobacco marketing restrictions are needed.
通过营造对烟草的熟悉感，在儿童经常光顾的商店里进行香烟广告宣传和大胆的包装展示可能会促使他们倾向于吸烟。总共605名九年级学生被随机分配观看一张经过数字处理的典型便利店销售点照片，照片展示的要么是香烟广告和包装陈列，要么只是包装陈列，要么没有香烟。学生们随后完成了一份自我管理的问卷。与那些观看无香烟照片的学生相比，那些观看了仅包装陈列或香烟广告照片的学生认为从这些商店购买烟草会更容易。那些看到香烟广告的学生认为他们被要求出示年龄证明的可能性较小，并且与那些没有看到烟草产品的受访者相比，他们倾向于认为会有更多的商店向他们出售香烟。仅观看包装陈列照片的受访者比那些没有看到香烟的受访者更频繁地回忆起展示的香烟品牌。香烟广告同样影响了学生，并倾向于削弱学生未来不吸烟的决心。零售烟草广告以及香烟包装展示可能会对青少年产生不利影响，这表明需要更严格的烟草营销限制。
