Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Victoria, Australia.
Addiction. 2010 Jan;105(1):159-63. doi: 10.1111/j.1360-0443.2009.02714.x. Epub 2009 Oct 5.
To assess whether sensitivity to point of sale (POS) cigarette displays influences quitting behaviour.
Prospective cohort study.
Victoria, Australia.
A total of 222 adult smokers were surveyed at baseline in 2006 and followed-up 18 months later.
Baseline sensitivity to POS displays, which included the frequency of 'noticing displays', 'impulse purchasing behaviour' and 'deciding on brand based on POS displays'; smoking status at follow-up.
At follow-up, 17.0% were no longer smokers. After adjusting for covariates, compared to those with low POS display sensitivity, smokers who had a medium or high level of sensitivity to POS displays were significantly less likely to have quit at follow-up [odds ratio (OR) = 0.32, 95% confidence interval (CI) = 0.14-0.74; OR = 0.27, 95% CI = 0.08-0.91, respectively].
The presence of cigarette pack displays in stores may make it more difficult for smokers to quit smoking successfully.
评估对销售点（POS）香烟展示的敏感性是否会影响戒烟行为。
前瞻性队列研究。
澳大利亚维多利亚州。
共有 222 名成年吸烟者在 2006 年基线时接受了调查，并在 18 个月后进行了随访。
基线时对 POS 展示的敏感性，包括“注意展示”、“冲动购买行为”和“根据 POS 展示决定品牌”的频率；随访时的吸烟状况。
随访时，17.0%的人不再吸烟。在调整了协变量后，与对 POS 展示敏感性较低的吸烟者相比，对 POS 展示敏感性为中或高度的吸烟者在随访时戒烟的可能性显著降低[比值比（OR）=0.32，95%置信区间（CI）=0.14-0.74；OR=0.27，95%CI=0.08-0.91]。
商店中香烟包装展示的存在可能会使吸烟者更难以成功戒烟。
