Wakefield Melanie, Germain Daniella, Henriksen Lisa
Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Carlton, VIC, Australia.
Addiction. 2008 Feb;103(2):322-8. doi: 10.1111/j.1360-0443.2007.02062.x. Epub 2007 Nov 27.
To assess the extent to which point-of purchase (POP) cigarette displays stimulate impulse purchases.
Telephone-administered population survey.
Victoria, Australia.
A total of 2996 adults, among whom 526 smoked factory-made cigarettes and 67 were recent quitters (quit in the past 12 months).
Reported cigarette purchase behaviour; perceived effect on smoking of removing cigarettes from view in retail outlets; reported urges to buy cigarettes as a result of seeing the cigarette display.
When shopping for items other than cigarettes, 25.2% of smokers purchased cigarettes at least sometimes on impulse as a result of seeing the cigarette display. Thirty-eight per cent of smokers who had tried to quit in the past 12 months and 33.9% of recent quitters experienced an urge to buy cigarettes as a result of seeing the retail cigarette display. One in five smokers trying to quit and one in eight recent quitters avoided stores where they usually bought cigarettes in case they might be tempted to purchase them. Many smokers (31.4%) thought the removal of cigarette displays from stores would make it easier for them to quit.
POP cigarette displays act as cues to smoke, even among those not explicitly intending to buy cigarettes, and those trying to avoid smoking. Effective POP marketing restrictions should encompass cigarette displays.
评估购买点（POP）香烟展示刺激冲动购买的程度。
电话进行的人口调查。
澳大利亚维多利亚州。
共2996名成年人，其中526人吸食工厂制造的香烟，67人是近期戒烟者（在过去12个月内戒烟）。
报告的香烟购买行为；零售店内将香烟从视线中移除对吸烟的感知影响；因看到香烟展示而报告的购买香烟的冲动。
在购买非香烟物品时，25.2%的吸烟者因看到香烟展示至少有时会冲动购买香烟。在过去12个月内尝试戒烟的吸烟者中，38%以及近期戒烟者中33.9%因看到零售香烟展示而有购买香烟的冲动。五分之一试图戒烟的吸烟者和八分之一近期戒烟者会避开他们通常购买香烟的商店，以防受到诱惑购买香烟。许多吸烟者（31.4%）认为从商店移除香烟展示会使他们更容易戒烟。
购买点香烟展示即使对那些并非明确打算购买香烟以及试图避免吸烟的人而言，也会成为吸烟的提示因素。有效的购买点营销限制应包括香烟展示。
