Hurtz Shannon Q, Henriksen Lisa, Wang Yun, Feighery Ellen C, Fortmann Stephen P
Stanford Prevention Research Center, Stanford University School of Medicine 211 Quarry Road, N229 Stanford, CA 94305-5705, USA.
Alcohol Alcohol. 2007 Mar-Apr;42(2):143-9. doi: 10.1093/alcalc/agl119. Epub 2007 Jan 11.
This paper describes adolescents' exposure to alcohol advertising in stores and to alcohol-branded promotional items and their association with self-reported drinking.
A cross-sectional survey was administered in non-tracked required courses to sixth, seventh, and eighth graders (n = 2125) in three California middle schools. Logistic regressions compared the odds of ever (vs. never) drinking and current (vs. ever) drinking after controlling for psychosocial and other risk factors for adolescent alcohol use.
Two-thirds of middle school students reported at least weekly visits to liquor, convenience, or small grocery stores where alcohol advertising is widespread. Such exposure was associated with higher odds of ever drinking, but was not associated with current drinking. One-fifth of students reported owning at least one alcohol promotional item. These students were three times more likely to have ever tried drinking and 1.5 times more likely to report current drinking than students without such items.
This study provides clear evidence of an association of adolescent drinking with weekly exposure to alcohol advertising in stores and with ownership of alcohol promotional items. Given their potential influence on adolescent drinking behaviour, retail ads, and promotional items for alcohol deserve further study.
本文描述了青少年在商店中接触酒精广告和酒精品牌促销物品的情况，以及它们与自我报告饮酒情况的关联。
对加利福尼亚州三所中学的六年级、七年级和八年级学生（n = 2125）在非跟踪必修课程中进行了横断面调查。在控制了青少年饮酒的心理社会和其他风险因素后，逻辑回归比较了曾经饮酒（与从不饮酒相比）和当前饮酒（与曾经饮酒相比）的几率。
三分之二的中学生报告至少每周会去酒类、便利店或小型杂货店，这些地方酒精广告很普遍。这种接触与曾经饮酒的几率较高有关，但与当前饮酒无关。五分之一的学生报告拥有至少一件酒精促销物品。与没有此类物品的学生相比，这些学生曾经尝试饮酒的可能性高出三倍，报告当前饮酒的可能性高出1.5倍。
本研究提供了明确证据，表明青少年饮酒与每周在商店接触酒精广告以及拥有酒精促销物品之间存在关联。鉴于它们对青少年饮酒行为的潜在影响，酒精零售广告和促销物品值得进一步研究。
