Journal reading patterns and preferences of pediatricians.

PURPOSE

To describe the journal reading patterns of pediatrician members of the American Academy of Pediatrics (AAP) and compare results to similar surveys of medical faculty and physicians. The research also explored factors that might influence changes in reading patterns in the future, such as adoption of PDA technology.

METHODOLOGY

A random sample of 2,000 AAP members was drawn from the AAP membership list, with paper surveys distributed in mid-2004.

SETTINGS/SUBJECTS: Six hundred sixty-six pediatrician AAP members participated in a survey of reading behavior, with a total of 1,351 members answering some questions about technology use.

RESULTS

The hypotheses that pediatricians read many journal articles each month, read each article on average quite quickly, read heavily from personal subscriptions, read from both print and electronic journals, and read for many purposes were all supported. Pediatricians read journal articles primarily for current awareness and most often rely on quick reading from print journals for current awareness. Reading for research, writing, and presentations are more likely from library-provided electronic journals.

DISCUSSION/CONCLUSION: Convenience and purpose of reading are key factors that explain reading patterns of pediatricians. Print personal subscriptions are convenient for current awareness reading, while electronic journals systems are convenient for reading for research because they provide access to a broader range of journals. Publishers and librarians must understand the purposes and patterns of reading to design appropriate journals and services. Pediatricians read many current articles very quickly and from many different locations. Pediatricians under the age of thirty-five are more likely to use PDAs, suggesting that articles delivered to a handheld device might be accepted as convenient in the future.