Brosseau Lisa M, Fredrickson Ann L, Casey Mary Anne
University of Minnesota, School of Public Health, Division of Environmental Health Sciences, Minneapolis, Minnesota, USA.
Ind Health. 2007 Apr;45(2):209-16. doi: 10.2486/indhealth.45.209.
Owners of small manufacturing businesses from twelve industrial sectors (n=40) participated in focus groups. They most frequently read trade and local business publications; few regularly read or receive health and safety materials. They select business-related materials that are specific to their business, give them new ideas, or have information that is easy to use. Insurance companies and business associations are the most frequently mentioned sources of health and safety information. The most important aspects of a prototype newsletter are sponsorship, color and graphics, length and relevance. Most are positive about a university logo, because it indicates a trusted source. The front page should have a table of contents with short descriptions of articles and catchy headlines. A newsletter should take no more than ten minutes to read. Owners did not like articles that were written in first person, used quotes, were too personal or gave no solutions. Owners think a newsletter will be successful if it is targeted to their industry, shows costs, includes case studies about local businesses, isn't too academic, focuses on a different topic with each issue, and gives readers an opportunity to provide feedback.
来自十二个工业部门的小型制造企业主（n = 40）参加了焦点小组。他们最常阅读行业和当地商业出版物；很少有人定期阅读或接收健康与安全材料。他们选择特定于其业务的与商业相关的材料，这些材料能给他们新的想法，或者具有易于使用的信息。保险公司和商业协会是最常被提及的健康与安全信息来源。原型时事通讯最重要的方面是赞助、颜色和图形、长度和相关性。大多数人对大学标志持积极态度，因为它表明是一个值得信赖的来源。首页应该有一个目录，其中包含文章的简短描述和吸引人的标题。时事通讯的阅读时间不应超过十分钟。企业主不喜欢用第一人称写的、引用他人话语的、过于个人化或没有提供解决方案的文章。企业主认为，如果时事通讯针对他们的行业，展示成本，包括当地企业的案例研究，不过于学术化，每期关注不同的主题，并给读者提供反馈机会，那么它将会成功。
