Martin Roger
Rotman School of Management, University of Toronto, Canada.
Harv Bus Rev. 2007 Jun;85(6):60-7, 139.
In search of lessons to apply in our own careers, we often try to emulate what effective leaders do. Roger Martin says this focus is misplaced, because moves that work in one context may make little sense in another. A more productive, though more difficult, approach is to look at how such leaders think. After extensive interviews with more than 50 of them, the author discovered that most are integrative thinkers -that is, they can hold in their heads two opposing ideas at once and then come up with a new idea that contains elements of each but is superior to both. Martin argues that this process of consideration and synthesis (rather than superior strategy or faultless execution) is the hallmark of exceptional businesses and the people who run them. To support his point, he examines how integrative thinkers approach the four stages of decision making to craft superior solutions. First, when determining which features of a problem are salient, they go beyond those that are obviously relevant. Second, they consider multidirectional and nonlinear relationships, not just linear ones. Third, they see the whole problem and how the parts fit together. Fourth, they creatively resolve the tensions between opposing ideas and generate new alternatives. According to the author, integrative thinking is an ability everyone can hone. He points to several examples of business leaders who have done so, such as Bob Young, cofounder and former CEO of Red Hat, the dominant distributor of Linux opensource software. Young recognized from the beginning that he didn't have to choose between the two prevailing software business models. Inspired by both, he forged an innovative third way, creating a service offering for corporate customers that placed Red Hat on a path to tremendous success.
为了寻找可应用于我们自身职业生涯的经验教训,我们常常试图效仿高效领导者的做法。罗杰·马丁表示,这种关注点放错了地方,因为在一种情境中行之有效的举措在另一种情境中可能毫无意义。一种更具成效、尽管也更困难的方法是审视这些领导者的思维方式。在对50多位领导者进行广泛采访后,作者发现他们中的大多数都是整合性思考者——也就是说,他们能够同时在脑海中持有两种对立的观点,然后想出一个包含两者要素但又优于两者的新观点。马丁认为,这种思考与综合的过程(而非卓越的战略或完美的执行)是卓越企业及其管理者的标志。为了支持他的观点,他研究了整合性思考者如何通过决策的四个阶段来制定卓越的解决方案。首先,在确定问题的哪些特征最为突出时,他们不会局限于那些明显相关的特征。其次,他们考虑的是多向和非线性关系,而不仅仅是线性关系。第三,他们会审视整个问题以及各个部分是如何组合在一起的。第四,他们创造性地解决对立观点之间的矛盾,并产生新的选择。作者认为,整合性思考是每个人都可以磨练的能力。他列举了几位这样做的商业领袖的例子,比如红帽公司(Linux开源软件的主要分销商)的联合创始人兼前首席执行官鲍勃·扬。扬从一开始就意识到,他不必在两种主流软件商业模式之间做出选择。受到两者的启发,他开创了一种创新的第三条道路,为企业客户创建了一项服务,这使红帽公司走上了巨大成功之路。