Strick Madelijn, Holland Rob W, van Knippenberg Ad
Department of Social Psychology, Behavioural Science Institute, Radboud University, Nijmegen, P.O. Box 9104, 6500 HE Nijmegen, The Netherlands.
Cognition. 2008 Mar;106(3):1487-96. doi: 10.1016/j.cognition.2007.05.008. Epub 2007 Jun 28.
Recent research in neuroscience shows that observing attractive faces with direct gaze is more rewarding than observing attractive faces with averted gaze. On the basis of this research, it was hypothesized that object evaluations can be enhanced by associating them with attractive faces displaying direct gaze. In a conditioning paradigm, novel objects were associated with either attractive or unattractive female faces, either displaying direct or averted gaze. An affective priming task showed more positive automatic evaluations of objects that were paired with attractive faces with direct gaze than attractive faces with averted gaze and unattractive faces, irrespective of gaze direction. Participants' self-reported desire for the objects matched the affective priming data. The results are discussed against the background of recent findings on affective consequences of gaze cueing.
神经科学领域的最新研究表明，直视有吸引力的面孔比回避目光观察有吸引力的面孔更能带来满足感。基于这项研究，有人提出假设，将物品与显示直视的有吸引力的面孔关联起来，可以增强对物品的评价。在一个条件作用范式中，新奇物品与有吸引力或无吸引力的女性面孔相关联，这些面孔要么显示直视，要么显示回避目光。一项情感启动任务表明，与显示直视的有吸引力的面孔配对的物品，比与回避目光的有吸引力的面孔和无吸引力的面孔配对的物品，会得到更积极的自动评价，无论目光方向如何。参与者对物品的自我报告的渴望与情感启动数据相符。将结合近期关于目光提示情感后果的研究结果对这些结果进行讨论。
