Institute of Population Health, University of Ottawa, Ottawa, ON K1N 6N5, Canada.
Obesity (Silver Spring). 2013 Apr;21(4):800-7. doi: 10.1002/oby.20124.
Food and beverage marketing has been associated with childhood obesity yet little research has examined the influence of advertising policy on children's exposure to food/beverage marketing on the Internet. The purpose of this study was to assess the influence of Quebec's Consumer Protection Act and the self-regulatory Canadian Children's Food and Beverage Advertising Initiative (CAI) on food manufacturer and restaurant websites in Canada.
A content analysis of 147 French and English language food and restaurant websites was undertaken. The presence of child-directed content was assessed and an analysis of marketing features, games and activities, child protection features, and the promotion of healthy lifestyle messages was then examined on those sites with child-directed content.
There were statistically no fewer French language websites (n = 22) with child-directed content compared to English language websites (n = 27). There were no statistically significant differences in the number of the various marketing features, or in the average number of marketing features between the English and French websites. There were no fewer CAI websites (n = 14) with child-directed content compared to non-CAI websites (n = 13). The CAI sites had more healthy lifestyle messages and child protection features compared to the non-CAI sites.
Systematic surveillance of the Consumer Protection Act in Quebec is recommended. In the rest of Canada, the CAI needs to be significantly expanded or replaced by regulatory measures to adequately protect children from the marketing of foods/beverages high in fat, sugar, and sodium on the Internet.
食品和饮料营销与儿童肥胖有关，但很少有研究调查广告政策对儿童在互联网上接触食品/饮料营销的影响。本研究的目的是评估魁北克消费者保护法和加拿大儿童食品和饮料广告自律倡议（CAI）对加拿大食品制造商和餐厅网站的影响。
对 147 个法语和英语食品和餐厅网站进行了内容分析。评估了针对儿童的内容的存在，并对这些网站上的营销特色、游戏和活动、儿童保护特色以及促进健康生活方式信息的宣传进行了分析。
与英语网站（n = 27）相比，说法语的网站（n = 22）中针对儿童的内容在统计学上没有减少。英语和法语网站之间的各种营销特色的数量或平均营销特色数量没有统计学上的显著差异。与非 CAI 网站（n = 13）相比，有 CAI 网站（n = 14）中针对儿童的内容更多。CAI 网站比非 CAI 网站有更多的健康生活方式信息和儿童保护特色。
建议对魁北克的消费者保护法进行系统监测。在加拿大其他地区，需要通过监管措施显著扩大或取代 CAI，以充分保护儿童免受互联网上高脂肪、高糖和高钠食品/饮料的营销影响。
