Ma Grace X, Poon Adrienne N, Toubbeh Jamil I
Professor of Department of Public Health, Director of Center for Asian Health, College of Health Professions, Temple University.
Am J Health Stud. 2008 Jan 1;23(4):162-172.
The study assessed the extent that Philadelphia's smoking ordinance diffused to Chinatown businesses and identified attitudinal and other barriers to implementation. Guided by constructs from Diffusion of Innovations and Theory of Planned Behavior, a cross-sectional study was conducted. The majority of business owners and employees lacked in-depth knowledge of relevant details of the policy, suggesting that the extent of its diffusion was limited. Retail businesses were more likely to witness smoking post-enactment than restaurants and had more difficulty with implementation. A multi-faceted diffusion strategy through communication channels familiar to the Chinatown community is needed to improve implementation and compliance.
该研究评估了费城的吸烟条例在唐人街商户中的传播程度，并确定了实施过程中的态度及其他障碍。以创新扩散理论和计划行为理论为框架指导，开展了一项横断面研究。大多数企业主和员工对该政策的相关细节缺乏深入了解，这表明其传播范围有限。与餐馆相比，零售企业在该条例颁布后更有可能出现吸烟现象，且在实施方面面临更多困难。需要通过唐人街社区熟悉的沟通渠道采取多方面的传播策略，以提高实施效果和合规性。
