School of Psychology and Clinical Language Sciences, University of Reading, Reading, England.
J Exp Psychol Learn Mem Cogn. 2010 Jul;36(4):1043-52. doi: 10.1037/a0019693.
Using 3 experiments, we examine whether simple pairwise comparison judgments, involving the recognition heuristic (Goldstein & Gigerenzer, 2002), are sensitive to implicit cues to the nature of the comparison required. In Experiments 1 and 2, we show that participants frequently choose the recognized option of a pair if asked to make "larger" judgments but are significantly less likely to choose the unrecognized option when asked to make "smaller" judgments. In Experiment 3, we demonstrate that, overall, participants consider recognition to be a more reliable guide to judgments of a magnitude criterion than lack of recognition and that this intuition drives the framing effect. These results support the idea that when making pairwise comparison judgments, inferring that the recognized item is large is simpler than inferring that the unrecognized item is small.
我们通过 3 个实验考察了简单的两两比较判断是否对所需比较性质的内隐线索敏感，该判断涉及识别启发式（Goldstein & Gigerenzer，2002）。在实验 1 和 2 中，我们表明，如果被要求做出“更大”的判断，参与者通常会选择一对中被识别的选项，但如果被要求做出“更小”的判断，他们选择未被识别的选项的可能性显著降低。在实验 3 中，我们证明，总体而言，参与者认为识别是判断大小标准的更可靠指南，而不是缺乏识别，这种直觉驱动了框架效应。这些结果支持这样一种观点，即在进行两两比较判断时，推断被识别的项目较大比推断未被识别的项目较小要简单。
