Trope Yaacov, Liberman Nira, Wakslak Cheryl
York University.
J Consum Psychol. 2007;17(2):83-95. doi: 10.1016/S1057-7408(07)70013-X.
Construal level theory (CLT) is an account of how psychological distance influences individuals' thoughts and behavior. CLT assumes that people mentally construe objects that are psychologically near in terms of low-level, detailed, and contextualized features, whereas at a distance they construe the same objects or events in terms of high-level, abstract, and stable characteristics. Research has shown that different dimensions of psychological distance (time, space, social distance, and hypotheticality) affect mental construal and that these construals, in turn, guide prediction, evaluation, and behavior. The present paper reviews this research and its implications for consumer psychology.
解释水平理论（CLT）阐述了心理距离如何影响个体的思维和行为。CLT假定，人们在心理上会根据低层次、具体且情境化的特征来理解心理上接近的对象，而对于距离较远的同样对象或事件，人们则会依据高层次、抽象且稳定的特征来理解。研究表明，心理距离的不同维度（时间、空间、社会距离和假设性）会影响心理理解，而这些理解反过来又会指导预测、评估和行为。本文回顾了这项研究及其对消费者心理学的启示。
