Department of Social and Behavioral Sciences, School of Nursing, University of California, San Francisco, USA.
Am J Public Health. 2012 Apr;102(4):739-50. doi: 10.2105/AJPH.2011.300180. Epub 2011 Nov 28.
We explored the relationship between tobacco companies and the Black press, which plays an important role in conveying information and opinions to Black communities.
In this archival case study, we analyzed data from internal tobacco industry documents and archives of the National Newspaper Publishers Association (NNPA), the trade association of the Black press.
In exchange for advertising dollars and other support, the tobacco industry expected and received support from Black newspapers for tobacco industry policy positions. Beginning in the 1990s, resistance from within the Black community and reduced advertising budgets created counterpressures. The tobacco industry, however, continued to sustain NNPA support.
The quid pro quo between tobacco companies and the Black press violated journalistic standards and represented an unequal trade. Although numerous factors explain today's tobacco-related health disparities, the Black press's service to tobacco companies is problematic because of the trust that the community placed in such media. Understanding the relationship between the tobacco industry and the NNPA provides insight into strategies that the tobacco industry may use in other communities and countries.
我们探讨了烟草公司与黑人媒体之间的关系，后者在向黑人社区传递信息和观点方面发挥着重要作用。
在这项档案案例研究中，我们分析了来自烟草行业内部文件和全国报纸出版商协会（NNPA）档案的数据，NNPA 是黑人媒体的行业协会。
为了换取广告收入和其他支持，烟草行业期望并得到黑人报纸对烟草行业政策立场的支持。从 20 世纪 90 年代开始，黑人社区内部的抵制和广告预算的减少带来了反压力。然而，烟草行业继续维持对 NNPA 的支持。
烟草公司与黑人媒体之间的交换违反了新闻标准，代表了不平等的交易。尽管有许多因素可以解释今天与烟草相关的健康差距，但黑人媒体为烟草公司服务是有问题的，因为社区对这些媒体的信任。了解烟草行业与 NNPA 之间的关系，可以深入了解烟草行业可能在其他社区和国家使用的策略。
