Orthopaedic Department, General Hospital of Veria, 59100 Veria, Greece.
BMC Health Serv Res. 2011 Oct 9;11:261. doi: 10.1186/1472-6963-11-261.
The purpose of this study was to explore the effect of internal marketing on job satisfaction in health services, particularly in public hospitals in Northern Greece.
A questionnaire with three sections was used. The first one referred to internal marketing by using Foreman and Money's scale, while the second one contained questions on job satisfaction based on Stamps and Piermonte's work. The last section included demographic questions. Three categories of health care professionals, nurses, doctors and paramedic personnel working in public hospitals have participated.
Doctors tend to be more satisfied with their job than nurses in the same hospitals. Male personnel also tend to be more satisfied with their job than female. Time-defined work contract personnel have a greater level of job satisfaction than permanent personnel. Marital status, position, and educational level have no statistically significant impact on job satisfaction. A slight decline in job satisfaction occurs as the personnel age.
Internal marketing has a positive effect on the job satisfaction of hospital staff in Northern Greece. Also, doctors and male personnel seem to have greater levels of job satisfaction. Staff with time-defined work contracts with the hospital are more satisfied than permanent staff, and as the staff age, there is a slight decline in job satisfaction.
本研究旨在探讨内部营销对医疗服务工作满意度的影响，特别是在希腊北部的公立医院。
使用了一份包含三个部分的问卷。第一部分是采用 Foreman 和 Money 的量表来衡量内部营销，第二部分是基于 Stamps 和 Piermonte 的工作的关于工作满意度的问题。最后一部分包括人口统计学问题。参与调查的是在公立医院工作的三类医疗保健专业人员，即护士、医生和辅助医务人员。
与同一家医院的护士相比，医生往往对自己的工作更满意。男性人员也比女性人员更满意他们的工作。与固定人员相比，有时间限定工作合同的人员工作满意度更高。婚姻状况、职位和教育水平对工作满意度没有统计学上的显著影响。随着人员年龄的增长，工作满意度略有下降。
内部营销对希腊北部医院员工的工作满意度有积极影响。此外，医生和男性人员似乎有更高的工作满意度。与医院签订有时间限定工作合同的员工比固定员工更满意，随着员工年龄的增长，工作满意度略有下降。
