Department of Psychology, University of California, Los Angeles, CA 90095, USA.
Dev Psychol. 2012 Mar;48(2):315-26. doi: 10.1037/a0026369. Epub 2011 Dec 19.
In line with Greenfield's (2009) theory of social change and human development, current popular preadolescent TV shows suggest that fame, an individualistic goal, is an important and achievable aspiration (Uhls & Greenfield, 2011). Such messages may be particularly salient for preadolescents, ages 10-12. This study used focus groups and mixed analytic methods (qualitative and quantitative) to examine how popular media, passive and interactive, are interpreted by preadolescents and how their interpretations relate to their media practices and future goals. Quantitative analysis revealed that fame was the number one value, selected as the most important value for participants' future goals significantly more frequently than expected by chance. Qualitative analysis of focus group discourse suggested that (a) youth absorb messages in their media environment regarding fame as a future goal and (b) their interpretations of these messages highlight the importance and value of public recognition. Enacting the value of fame, the majority of preadolescent participants use online video sharing sites (e.g., YouTube) to seek an audience beyond their immediate community.
根据格林菲尔德（2009）的社会变革和人类发展理论，当前流行的青春期前电视节目表明，成名是一个重要且可实现的目标（厄尔斯和格林菲尔德，2011）。对于 10-12 岁的青春期前儿童来说，此类信息可能特别重要。本研究使用焦点小组和混合分析方法（定性和定量）来研究流行媒体（被动和互动）如何被青春期前儿童解释，以及他们的解释如何与他们的媒体实践和未来目标相关。定量分析显示，成名是排名第一的价值观，作为未来目标的重要性比预期的随机选择要高得多。焦点小组讨论的定性分析表明：（a）年轻人在其媒体环境中吸收关于成名作为未来目标的信息；（b）他们对这些信息的解释强调了公众认可的重要性和价值。为了实现成名的价值，大多数青春期前的参与者使用在线视频共享网站（例如 YouTube）来寻求超越他们所在社区的观众。
