Department of Pharmacology, University of Pennsylvania, Philadelphia, PA 19104, USA; Center for Interdisciplinary Research on Nicotine Addiction, Department of Psychiatry, University of Pennsylvania, Philadelphia, PA 19104, USA.
Drug Alcohol Depend. 2013 Nov 1;133(1):279-82. doi: 10.1016/j.drugalcdep.2013.05.006. Epub 2013 Jun 3.
Anti-smoking public service announcements (PSAs) often include smoking-related cues; however, visual drug cues can trigger acute cravings that may impede cognitive processing of the anti-smoking message. This experiment evaluated effects of smoking cues in PSAs on smoking urges, immediate smoking behavior, and persuasion measures in daily smokers.
Three-hundred and eighteen non-treatment seeking smokers completed a single laboratory session during which they viewed sets of PSAs differentiated by presence of smoking cues (central to the PSA's argument, peripheral, or no cues) and argument strength (high versus low). After viewing the PSAs, participants completed self-report measures of smoking urges, attitudes toward quitting, self-efficacy, and intentions to quit smoking. Smoking behavior was recorded during a 1-h ad libitum smoking period immediately following PSA viewing and assessment.
There was a significant positive effect of argument strength on attitudes toward quitting smoking (p=0.012). There were no main effects of smoking cues or smoking cue by argument strength interactions on any of the outcome measures.
Visual smoking cues in PSAs do not increase urges to smoke, nor is there evidence that the inclusion of such cues impedes the recall or persuasive effects of anti-smoking arguments.
反吸烟公益广告（PSAs）通常包含与吸烟有关的线索；然而，视觉药物线索可能会引发强烈的渴望，从而阻碍对反吸烟信息的认知处理。本实验评估了 PSA 中的吸烟线索对吸烟欲望、即时吸烟行为和每日吸烟者的说服措施的影响。
318 名非治疗性吸烟参与者在一个单一的实验室会议期间完成了任务，他们观看了一系列 PSA，这些 PSA 区分了吸烟线索（PSA 论点的核心、外围或没有线索）和论点强度（高或低）。观看 PSA 后，参与者完成了对吸烟欲望、戒烟态度、自我效能感和戒烟意图的自我报告测量。在观看 PSA 后立即进行 1 小时的自由吸烟期间，记录吸烟行为。
论点强度对戒烟态度有显著的积极影响（p=0.012）。吸烟线索或吸烟线索与论点强度之间没有交互作用对任何结果测量都没有主要影响。
PSA 中的视觉吸烟线索不会增加吸烟的欲望，也没有证据表明包含这些线索会阻碍对反吸烟论点的回忆或说服力。
