Foss R D
Vermont Alcohol Research Center, Burlington 05401.
Am J Public Health. 1989 Mar;79(3):304-6. doi: 10.2105/ajph.79.3.304.
A program was designed and evaluated to determine the feasibility of implementing an incentive campaign to promote safety restraint use, primarily among children up to age 13. During a five-month period, community residents were eligible to win monthly prizes and a grand prize by buckling up all automobile occupants when driving. Systematic monitoring of traffic and a telephone survey indicate that the program was minimally effective, reaching the attention of only about half the families with children in the community despite extensive advertising. Effects of the program on seat belt use closely paralleled airing of radio announcements, appear to have been confined primarily to children under age four, and tailed off somewhat after the initial response.
设计并评估了一个项目，以确定开展一项激励活动来促进安全带使用的可行性，主要针对13岁及以下儿童。在为期五个月的时间里，社区居民只要在开车时让车内所有乘客都系好安全带，就有资格每月赢取奖品和一个大奖。对交通的系统监测和一项电话调查表明，该项目效果甚微，尽管进行了广泛宣传，但仅引起了社区中约一半有孩子家庭的关注。该项目对安全带使用的影响与广播通知的播出情况密切相关，似乎主要局限于四岁以下儿童，并且在最初的反应之后有所减弱。
