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调查研究的回应率、回应时间和经济成本:执业药师的一项随机试验。

Response rate, response time, and economic costs of survey research: A randomized trial of practicing pharmacists.

作者信息

Hardigan Patrick C, Popovici Ioana, Carvajal Manuel J

机构信息

Nova Southeastern University, College of Medicine, 3200 South University Drive, Fort Lauderdale, FL 33328-2018, USA.

Nova Southeastern University, College of Pharmacy, Department of Sociobehavioral and Administrative Pharmacy, 3200 South University Drive, Fort Lauderdale, FL 33328-2018, USA.

出版信息

Res Social Adm Pharm. 2016 Jan-Feb;12(1):141-148. doi: 10.1016/j.sapharm.2015.07.003. Epub 2015 Jul 13.

DOI:10.1016/j.sapharm.2015.07.003
PMID:26329534
Abstract

BACKGROUND

There is a gap between increasing demands from pharmacy journals, publishers, and reviewers for high survey response rates and the actual responses often obtained in the field by survey researchers. Presumably demands have been set high because response rates, times, and costs affect the validity and reliability of survey results.

OBJECTIVE

Explore the extent to which survey response rates, average response times, and economic costs are affected by conditions under which pharmacist workforce surveys are administered.

METHODS

A random sample of 7200 U.S. practicing pharmacists was selected. The sample was stratified by delivery method, questionnaire length, item placement, and gender of respondent for a total of 300 observations within each subgroup. A job satisfaction survey was administered during March-April 2012.

RESULTS

Delivery method was the only classification showing significant differences in response rates and average response times. The postal mail procedure accounted for the highest response rates of completed surveys, but the email method exhibited the quickest turnaround. A hybrid approach, consisting of a combination of postal and electronic means, showed the least favorable results. Postal mail was 2.9 times more cost effective than the email approach and 4.6 times more cost effective than the hybrid approach.

CONCLUSION

Researchers seeking to increase practicing pharmacists' survey participation and reduce response time and related costs can benefit from the analytical procedures tested here.

摘要

背景

药学杂志、出版商和审稿人对高调查回复率的要求日益提高,但调查研究人员在实际调查中获得的回复率往往与之存在差距。推测要求被定得很高是因为回复率、时间和成本会影响调查结果的有效性和可靠性。

目的

探讨药剂师劳动力调查实施条件对调查回复率、平均回复时间和经济成本的影响程度。

方法

选取7200名美国执业药剂师的随机样本。样本按发放方式、问卷长度、问题位置和受访者性别分层,每个亚组共有300个观察对象。2012年3月至4月进行了一项工作满意度调查。

结果

发放方式是唯一在回复率和平均回复时间上显示出显著差异的分类。邮寄方式的完整调查问卷回复率最高,但电子邮件方式的周转速度最快。一种由邮寄和电子方式结合的混合方法显示出最不理想的结果。邮寄方式的成本效益是电子邮件方式的2.9倍,是混合方式的4.6倍。

结论

寻求提高执业药剂师调查参与度、减少回复时间和相关成本的研究人员可以从这里测试的分析程序中受益。

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