Pedersen Eric R, Kurz Jeremy
RAND Corporation, Santa Monica, CA.
Curr Opin Psychol. 2016 May;9:38-43. doi: 10.1016/j.copsyc.2015.09.011.
Facebook has become an important tool for recruiting research participants and for program delivery. Given the wide use of Facebook, there is much potential for the site to help with recruitment efforts in both physical and behavioral health care arenas; reaching groups typically difficult to recruit and providing outreach to individuals that may not have received services elsewhere. Health studies using Facebook have generally reported success, including cost-effectiveness, recruitment of samples in brief periods of time, and ability to locate participants for follow-up research. Still, the use of Facebook for research and program delivery is a relatively new area that warrants more research attention and guidance around issues like validity of data, representativeness of samples, and protections of human subjects.
脸书已成为招募研究参与者和提供项目服务的重要工具。鉴于脸书的广泛使用，该平台在促进身心健康护理领域的招募工作方面具有很大潜力；它能够接触到通常难以招募的群体，并向可能在其他地方未接受过服务的个人进行宣传推广。使用脸书开展的健康研究总体上取得了成功，包括成本效益、在短时间内招募样本以及为后续研究找到参与者的能力。尽管如此，将脸书用于研究和项目服务是一个相对较新的领域，在数据有效性、样本代表性和人类受试者保护等问题上，仍需要更多的研究关注和指导。
