Kim Yungwook
School of Communication and Media, Ewha Womans University, Seoul, Korea .
J Korean Med Sci. 2016 Feb;31 Suppl 1(Suppl 1):S88-98. doi: 10.3346/jkms.2016.31.S1.S88. Epub 2016 Jan 29.
This paper observes both foreign and national discussions on preexisting radiation communication and attempts to find out what it takes to ensure that discussion concerning radiation leads to participation of and trust-building with members of society while considering cultural aspects. When analyzing Korean studies on health risk communication concerning radiation which utilize the frame of foreign literature, Korean studies can be categorized into one of the following themes: different risk perceptions between experts and the general public, discussion on the effects of the framing of radiation messages and media coverage, and research discussing the social implications of the dangers of radiation and the need for effective communication. These study results can be better explained when integrated with Korean social cultural dimensions. The "boiling pot effect" towards risk issues, egalitarian perceptions, escalation of ideological opposition and biased reasoning, and so on are especially major influences. Communication addressing radiological risks must foremost be open and able to mitigate distrust, must give the general public a chance to judge for themselves to prevent stigmatization, and, through the use of media and public education, must make efforts to prevent the proliferation of needless anxiety. Using literature research, this paper discusses possible ways to improve the effect of future health risk communication concerning radiation.
本文观察了国内外关于既有辐射通信的讨论，并试图找出在考虑文化因素的情况下，如何确保有关辐射的讨论能够促使社会成员参与并建立信任。在分析利用国外文献框架进行的韩国辐射健康风险通信研究时，韩国的研究可分为以下主题之一：专家与公众之间不同的风险认知、关于辐射信息框架和媒体报道影响的讨论，以及探讨辐射危害的社会影响和有效通信必要性的研究。当这些研究结果与韩国社会文化层面相结合时，可以得到更好的解释。对风险问题的“热锅效应”、平等主义观念、意识形态对立的升级和有偏见的推理等尤其具有重大影响。针对放射风险的通信必须首先保持开放并能够减少不信任，必须给公众自行判断的机会以防止污名化，并且通过利用媒体和公众教育，必须努力防止不必要的焦虑扩散。本文通过文献研究，探讨了提高未来辐射健康风险通信效果的可能途径。
