关于香烟烟雾成分的沟通：两种信息传递策略的实验比较。
Communicating about cigarette smoke constituents: an experimental comparison of two messaging strategies.
作者信息
Baig Sabeeh A, Byron M Justin, Boynton Marcella H, Brewer Noel T, Ribisl Kurt M
机构信息
Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, 316 Rosenau Hall CB7440, Chapel Hill, NC, 27599-7440, USA.
Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC, USA.
出版信息
J Behav Med. 2017 Apr;40(2):352-359. doi: 10.1007/s10865-016-9795-x. Epub 2016 Sep 23.
Federal law now requires FDA to disseminate information on chemicals in cigarette smoke, but it is unclear how best to do so. In a 2 × 2 between-subjects experiment, participants received a message about chemicals in cigarette smoke (e.g., "Cigarette smoke has benzene.") along with an additional randomly assigned messaging strategy: a "found-in" (e.g., "This is found in gasoline."), a health effect (e.g., "This causes heart disease."), both, or neither. Participants were U.S. probability phone samples of 5000 adults and 1123 adolescents, and an online convenience sample of 4130 adults. Adding a health effect elicited greater discouragement from wanting to smoke cigarettes (all p < .05) as did adding a found-in (all p < .05). However, including both messaging strategies added little or nothing above including just one. These findings can help the FDA and other agencies develop effective and parsimonious messages about cigarette smoke constituents.
联邦法律现在要求美国食品药品监督管理局（FDA）传播有关香烟烟雾中化学物质的信息，但目前尚不清楚如何才能做到最好。在一项2×2的组间实验中，参与者收到了一条关于香烟烟雾中化学物质的信息（例如，“香烟烟雾中含有苯。”），同时还随机分配了一种额外的信息传达策略：“在……中发现”（例如，“这在汽油中也能找到。”）、健康影响（例如，“这会导致心脏病。”）、两者都有，或者两者都没有。参与者包括来自美国的5000名成年人和1123名青少年的概率电话样本，以及4130名成年人的在线便利样本。添加健康影响信息会比添加“在……中发现”信息更能让人们减少吸烟的意愿（所有p值均<0.05）。然而，同时包含这两种信息传达策略相比只包含一种策略，几乎没有增加额外的效果。这些发现可以帮助FDA和其他机构制定关于香烟烟雾成分的有效且简洁的信息。
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