Erevik Eilin K, Torsheim Torbjørn, Vedaa Øystein, Andreassen Cecilie S, Pallesen Ståle
Department of Psychosocial Science, University of Bergen, Bergen, Norway.
Department of Health Promotion, Norwegian Institute of Public Health, Bergen, Norway.
J Stud Alcohol Drugs. 2017 May;78(4):608-616. doi: 10.15288/jsad.2017.78.608.
The present study aimed to explore students' reports of their sharing of alcohol-related content on different social networking sites (i.e., frequency of sharing and connotations of alcohol-related posts), and to identify indicators of such posting.
Students at the four largest institutions for higher education in Bergen, Norway, were invited to participate in an Internet-based survey. The sample size was 11,236 (a 39.4% response rate). The survey included questions about disclosure of alcohol-related content on social networking sites, alcohol use (using the Alcohol Use Disorders Identification Test), personality factors (using the Mini-IPIP), and demographic characteristics. Binary logistic regressions were used to analyze indicators of frequent sharing of alcohol-related content depicting positive and negative aspects of alcohol use.
A majority of the students had posted alcohol-related content (71.0%), although few reported having done so frequently. Positive aspects of alcohol use (e.g., enjoyment or social community) were most frequently shared. Young, single, and extroverted students with high alcohol consumption were more likely to report frequent sharing of alcohol-related content. Positive attitudes toward posting alcohol-related content and reports of exposure to such content particularly increased the likelihood of one's own posting of alcohol-related content.
Positive aspects of alcohol use seem to be emphasized on social networking sites. Sharing of alcohol-related content is associated with heightened alcohol use, which implies that such sites can be relevant for prevention agents. Social influence from social networking sites, such as exposure to others' alcohol-related content, is associated with one's own sharing of similar content.
本研究旨在探究学生在不同社交网站上分享与酒精相关内容的情况（即分享频率及与酒精相关帖子的内涵），并确定此类发帖行为的指标。
邀请挪威卑尔根四所最大高等教育机构的学生参与一项基于互联网的调查。样本量为11236人（回复率为39.4%）。该调查包括关于在社交网站上披露与酒精相关内容、饮酒情况（使用酒精使用障碍识别测试）、人格因素（使用简易国际人格项目池）以及人口统计学特征的问题。采用二元逻辑回归分析描绘饮酒积极和消极方面的与酒精相关内容频繁分享的指标。
大多数学生曾发布过与酒精相关的内容（71.0%），不过很少有人报告频繁发布。饮酒的积极方面（如享受或社交群体）被分享得最为频繁。年轻、单身、性格外向且饮酒量高的学生更有可能报告频繁分享与酒精相关的内容。对发布与酒精相关内容持积极态度以及接触过此类内容的报告尤其增加了个人发布与酒精相关内容的可能性。
社交网站上似乎强调饮酒的积极方面。与酒精相关内容的分享与饮酒量增加有关，这意味着此类网站可能与预防机构相关。社交网站的社会影响，如接触他人与酒精相关的内容，与个人分享类似内容有关。
