a Department of Clinical Psychology and Psychotherapy/International Institute for Psychotherapy, Babeş-Bolyai University , Cluj-Napoca , Romania.
b Doctoral School "Evidence-based assessment and psychological interventions"/International Institute for Psychotherapy, Babes-Bolyai University , Cluj-Napoca , Romania.
J Soc Psychol. 2018;158(3):379-392. doi: 10.1080/00224545.2017.1361375. Epub 2017 Oct 4.
Stereotype Content Model (SCM) emphasizes the content rather than the underlying processes of the stereotypes and the content might be influenced by several cultural dimensions (e.g., individualism vs. collectivism). The main dimensions of SCM-namely warmth and competence-underlying various contents are assumed to be universal. However, from a cognitive science paradigm, we argue that different research methods (i.e., data collections and data analysis) might also yield different stereotype contents that might impact the universality versus specificity problem in the SCM. Indeed, using a sample from a collectivistic country (i.e., Romania), we found that using different methods in data collection (i.e., unstructured vs. semi-structured vs. structured interview) and different methods of data analysis (i.e., availability vs. accessibility scores) might be an important research strategy to counter artefacts and confusions in the universality versus specificity problem related to the SCM. Theoretical and practical implications are discussed.
刻板印象内容模型（Stereotype Content Model，SCM）强调刻板印象的内容而非潜在过程，且内容可能受到多个文化维度（如个人主义与集体主义）的影响。SCM 的主要维度——即温暖和能力——假定适用于各种内容，是普遍存在的。然而，从认知科学范式的角度来看，我们认为不同的研究方法（即数据收集和数据分析）也可能产生不同的刻板印象内容，这可能会影响 SCM 中的普遍性与特殊性问题。事实上，我们使用来自集体主义国家（即罗马尼亚）的样本发现，在数据收集时使用不同的方法（即非结构化、半结构化和结构化访谈），以及在数据分析时使用不同的方法（即可得性和易接近性评分），可能是应对与 SCM 相关的普遍性与特殊性问题中人为因素和混淆的重要研究策略。我们讨论了理论和实践意义。
