隐性炒作？新闻媒体中富血小板血浆的呈现。
Implicit hype? Representations of platelet rich plasma in the news media.
作者信息
Rachul Christen, Rasko John E J, Caulfield Timothy
机构信息
Office of Educational and Faculty Development, Rady Faculty of Health Sciences, University of Manitoba, Winnipeg, Manitoba, Canada.
Gene & Stem Cell Therapy Program, Centenary Institute, University of Sydney, Camperdown, Australia.
出版信息
PLoS One. 2017 Aug 9;12(8):e0182496. doi: 10.1371/journal.pone.0182496. eCollection 2017.
Platelet Rich Plasma (PRP) has gained popularity in recent years for treating sports-related injuries and the news media frequently reports on elite athletes' and celebrities' use of PRP. We conducted a content analysis of newspaper coverage of PRP in Australia, Canada, Ireland, New Zealand, United Kingdom, and the United States. Findings show that news media coverage of PRP appears most frequently in sports-related stories, and in relation to elite athletes use of PRP. PRP injections are largely portrayed as a routine treatment for sports-related injuries and newspaper articles rarely discuss the limitations or efficacy of PRP. We argue that while news media coverage of PRP exhibits very few common hallmarks of hype, its portrayal as a routine treatment used by elite athletes and celebrities creates an implicit hype. This implicit hype can contribute to public misunderstandings of the efficacy of PRP.
近年来，富含血小板血浆（PRP）在治疗与运动相关的损伤方面颇受青睐，新闻媒体也经常报道精英运动员和名人使用PRP的情况。我们对澳大利亚、加拿大、爱尔兰、新西兰、英国和美国报纸对PRP的报道进行了内容分析。研究结果表明，新闻媒体对PRP的报道最常出现在与体育相关的报道中，且与精英运动员使用PRP有关。PRP注射在很大程度上被描绘为治疗与运动相关损伤的常规疗法，报纸文章很少讨论PRP的局限性或疗效。我们认为，虽然新闻媒体对PRP的报道几乎没有炒作的常见特征，但其将PRP描绘为精英运动员和名人使用的常规疗法会造成一种隐性炒作。这种隐性炒作可能会导致公众对PRP疗效的误解。
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