Shenzhen University, Shenzhen, China.
University of North Carolina - Project China, Guangzhou, China.
AIDS Behav. 2019 May;23(5):1240-1249. doi: 10.1007/s10461-019-02392-0.
Social media interventions may enhance HIV services among key populations, including men who have sex with men (MSM). This longitudinal analysis examined the effect of recalling, sharing, and participating in different components of a social media intervention on HIV testing among MSM. The social media intervention included six images/texts and information about an online local community contest to promote testing. Of the 1033 men, they recalled a mean of 2.7 out of six images and shared an average of one image online. 34.5% of men recalled information on the online local community contest and engaged in a mean of 1.3 contest. Recalling images/texts (aOR = 1.13, 95% CI 1.02-1.25) and recalling a local contest (aOR = 1.59, 95% CI 1.13-1.24) were associated with facility-based HIV testing. This study has implications for the development and evaluation of social media interventions to promote HIV testing.
社交媒体干预措施可能会增强关键人群(包括男男性行为者)的 HIV 服务。本纵向分析研究了回忆、分享和参与社交媒体干预的不同组成部分对男男性行为者 HIV 检测的影响。该社交媒体干预措施包括六张图片/文字和有关在线本地社区竞赛的信息,以促进检测。在 1033 名男性中,他们平均回忆起六张图片中的 2.7 张,并在网上平均分享一张图片。34.5%的男性回忆起在线本地社区竞赛的信息,并平均参与了 1.3 项竞赛。回忆图片/文字(aOR=1.13,95%CI 1.02-1.25)和回忆本地竞赛(aOR=1.59,95%CI 1.13-1.24)与医疗机构 HIV 检测相关。这项研究对开发和评估促进 HIV 检测的社交媒体干预措施具有启示意义。