烟草业涉足儿童含糖饮料市场。
Tobacco industry involvement in children's sugary drinks market.
机构信息
Philip R Lee Institute for Health Policy Studies, University of California, San Francisco, CA 94148, USA.
Department of Medicine, University of California, San Francisco, USA.
出版信息
BMJ. 2019 Mar 14;364:l736. doi: 10.1136/bmj.l736.
Abstract
examine how tobacco companies applied their knowledge of flavours, colours, and child focused marketing to develop leading children’s sugar sweetened drink brands. These techniques continue to be used by drinks companies despite industry agreement not to promote unhealthy products in this way
摘要
研究烟草公司如何利用他们对口味、颜色和针对儿童的营销的了解，开发领先的儿童含糖饮料品牌。尽管饮料行业已经达成协议，不以这种方式推广不健康的产品，但这些技术仍在被饮料公司使用。
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