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测试一种基于网络的简短干预措施以提高对烟草成分的认知。

Testing a Brief Web-based Intervention to Increase Recognition of Tobacco Constituents.

作者信息

Klein Elizabeth G, Quisenberry Amanda J, Shoben Abigail B, Thomson Tiffany, Htut SuSandi, Foraker Randi E, Lai Albert M, Slater Michael D

机构信息

The Ohio State University College of Public Health, Columbus, OH.

Washington University School of Medicine, St. Louis, MO.

出版信息

Tob Regul Sci. 2018 Nov;4(6):83-94. doi: 10.18001/TRS.4.6.8.

DOI:10.18001/TRS.4.6.8
PMID:31363490
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC6667173/
Abstract

OBJECTIVE

We examined website formats to increase smokers' recognition of harmful and potentially harmful constituents (HPHCs) in cigarettes.

METHODS

Adult, daily smokers (N = 279) were randomized to view a brief, single-page study website showing HPHC names and uses. The intervention site was tailored + interactive, labeled by cigarette brand/subbrand showing color imagery and pop-up boxes; the generic + static website (control) was unbranded in greyscale. Eye tracking equipment measured attention (dwell time) to precise website features. Linear regression analyses compared attention to HPHC descriptions and the correct recognition of 15 HPHC chemicals. A randomly selected sub-sample (N = 30) of participants qualitatively rated website usability.

RESULTS

Despite spending less dwell time on the HPHC text and entire website, adult smokers who viewed the generic + static website had greater improvement in HPHC recognition compared to the tailored + interactive website (4.6 vs 3.6; p = .02); this finding contrasts with current literature on tailoring and interactivity. Both websites were rated highly on ease-of-use and readability.

CONCLUSIONS

Basic formats and narrative HPHC Web-based content attracted less visual attention, yet increased recognition of these chemicals in cigarettes, compared to brand-tailored, interactive web-based content.

摘要

目的

我们研究了网站形式，以提高吸烟者对香烟中有害及潜在有害成分（HPHCs）的认知。

方法

成年每日吸烟者（N = 279）被随机分组，观看一个简短的单页研究网站，该网站展示了HPHCs的名称及用途。干预网站是量身定制且交互式的，按香烟品牌/子品牌标注，展示彩色图像和弹出框；通用且静态的网站（对照组）为无品牌的灰度网站。眼动追踪设备测量对精确网站特征的关注度（注视时间）。线性回归分析比较了对HPHC描述的关注度以及对15种HPHC化学物质的正确识别情况。随机抽取的参与者子样本（N = 30）对网站可用性进行了定性评分。

结果

尽管成年吸烟者在HPHC文本和整个网站上花费的注视时间较少，但与量身定制且交互式的网站相比，观看通用且静态网站的成年吸烟者在HPHC认知方面有更大的提高（4.6对3.6；p = .02）；这一发现与当前关于定制和交互性的文献形成对比。两个网站在易用性和可读性方面都获得了高分。

结论

与品牌定制的交互式网络内容相比，基本形式和基于叙述的HPHC网络内容吸引的视觉注意力较少，但能提高对香烟中这些化学物质的认知。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ea86/6667173/c49eb0054c44/nihms-1042916-f0001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ea86/6667173/c49eb0054c44/nihms-1042916-f0001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ea86/6667173/c49eb0054c44/nihms-1042916-f0001.jpg

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